The first in a series of Mercedes-Benz SLS AMG ads featuring Michael Schumacher was released today. It shows Schuey driving the car through a tunnel at high speed, steering it off the road, up one wall, across the ceiling, down the other wall, before safely and smoothly getting the car back on the road.
Rough edits of the video had surfaced over the past few weeks. This is the first to identify Schumacher as the driver of the gullwing model. Rather, it is the first to try to convince us that he is the driver.
Fake or not, the minute-long video is fun to watch. It is part of a coordinated, cross-media marketing campaign by Mercedes to promote their speedy car, and their brand as a whole.
Production of the hand-built Mercedes-Benz SLS AMG began this month, about two months before its scheduled European market launch. The car uses a 6.3-liter (6208cc) V8 engine producing 563 horsepower and up to 479 ft-lb of torque.
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